In the Grand Hall at London Book Fair 2025. Image: Publishing Perspectives, Porter Anderson
By Porter Anderson, Editor-in-Chief | @Porter_Anderson
Clipsource Provides a Media Center in Iceland
As Helena Gustafsson, CEO of Storytel’s audiobook publishing wing, StorySide, was speaking at London Book Fair on Wednesday (March 12), an announcement came from Reykjavik and Stockholm that Storytel has opened a new media center for the Icelandic market.
The new availability is a partnership with Clipsource, a platform for data distribution that provides a range of data based in user activity.
At the audiobook distributor and publisher’s base in Sweden, public relations manager Therese Lindström was quoted, saying that the new media center “will be an integral part of our media strategy,” designed as it is to provide journalists and business partners access to news, samples, previews, images, and videos.
Clipsource is also based in Stockholm and includes in its clients for media centers Warner Bros. studios; Discovery; TV-4; and Viaplay.
As Storytel’s staff puts it, the need to publish rich media has increased in recent years, because the more audio, video, images, and metadata offered for each title, the easier it is for consumers to find and understand the content.
For journalists and partners, easy access to pre-premier samples and screeners streamlines the reviewing process.
Clipsource automates the collection and distribution of media and data.
Therese Lindström
At Storytel, Lindström says, “Audiobooks make stories accessible to a fast-growing and passionate audience–anywhere and anytime.
“The media center that Clipsource provides for Storytel in Iceland will serve journalists with everything they need to cover the streamed storytelling revolution. The Media Center will be an integral part of our media strategy in Iceland”
Dan Willstrand
Dan Willstrand, the Clipsource CEO, says, “The audiobook industry is similar to the visual streaming industry in many respects.
“They launch new stories at a high frequency, rely heavily on subscription models, and need to share lots of content with journalists and partners.
A Programming Note
Thursday, March 13
11:15 a.m. to 12 p.m., Main Stage
Turning the Page: Publishing’s Role in Keeping the Focus on Sustainability
Gvantsa Jobava and Mary Glenn
While the industry has embraced a wide range of initiatives such as expanding the list of titles that explore sustainability, engaging new voices and audiences, promoting diversity, advancing accessible publishing, supporting literacy, and adopting greener production methods, it can be difficult to gauge the true impact of these efforts.
This session explores the challenges of staying committed to sustainability in all aspects from acquisitions and marketing to distribution, measuring progress effectively, and making tangible strides on complex global issues—while showcasing what publishers have already accomplished and what more can be done.
Speakers:
See also:
London Book Fair: China’s Liu Zhenyun on Books to Film
James Daunt and David Shelley Head for London Book Fair
London Book Fair’s Adam Ridgway: ‘There’s a Lot to Learn’
London Book Fair Week: ‘International Adults’ Hail UK Publishing
Ahead of London Book Fair: Klopotek CEO Peter Karwowski Steps Down
At London Book Fair: Video Games Writer Dan Houser
Richard Charkin: Approaching London Book Fair
The Publishers Association’s Gloria Bailey Wins LBF’s Lifetime Achievement Award
London Book Fair’s International Rights Center
London Book Fair 2025: Seminar Series Highlights
London Book Fair: Daunt and Shelley Headline Keynotes
London Book Fair Announces a Three-Day Academic Conference
London Book Fair 2025 Announces Its Quartet of ‘Authors of the Day’
More from Publishing Perspectives on London Book Fair is here, more on book fairs and trade shows in the world publishing industry is here, more on the United Kingdom’s publishing market is here, and more on audiobooks is here.
About the Author
